B2B Commerce and CPQ: The Future is Unified

In today’s rapidly evolving digital landscape, businesses are facing an increasingly complex challenge: how to simplify and optimize the B2B buying experience. At the core of this transformation are two powerful tools: B2B Commerce platforms and CPQ (Configure, Price, Quote) systems. While traditionally considered separate, these solutions are converging in meaningful ways.

Understanding CPQ: Definition, Characteristics, and Functions

Let’s start with CPQ—short for Configure, Price, Quote.

At its heart, CPQ is a tool designed to help companies sell complex products and services more effectively. Instead of relying on static price lists or endless back-and-forth between sales and product teams, CPQ systems provide a structured, intelligent way to guide sales reps (and in many cases, end customers) through the process of configuring a product, applying the correct pricing, and generating an accurate, professional quote.

CPQ solutions are especially useful in industries where:

• Products have many variations or custom components
• Pricing depends on contracts, volumes, or negotiated terms
• Approval workflows are critical before deals close

Here are a few key features that define a modern CPQ system:

• Guided Selling: CPQ tools help users ask the right questions and make the right choices, filtering out incompatible product combinations and reducing costly errors.
• Dynamic Pricing: Pricing logic can be as simple or complex as needed—supporting tiered pricing, regional differences, margin-based pricing rules, or customer-specific contracts.
• Approval Workflows: When quotes exceed a certain discount level or involve high-value items, CPQ systems automatically trigger approval processes to involve finance, legal, or executive teams.
• Contract Compliance: For businesses that operate on recurring contracts, CPQ ensures that any quotes reflect the most up-to-date and agreed-upon terms.

Over time, CPQ has evolved beyond just an internal sales tool. As B2B buyers demand more self-service and transparency, many of the benefits of CPQ are being extended directly into digital commerce platforms.

Where CPQ and B2B Commerce Overlap

The traditional division between CPQ and B2B Commerce is fading. Here's why:

• Guided Selling isn’t just for internal teams. B2B buyers need help navigating complex catalogs too. Rewix supports guided selling directly within the storefront, improving conversion and reducing errors.
• Approval Logic applies on both sides. In CPQ, approvals are internal (sales, finance); in B2B Commerce, they’re on the buyer’s side (procurement, legal). Rewix supports configurable multi-user roles and permission-based purchasing workflows.
• Pricing Flexibility is critical in both worlds. Whether through CPQ rules or eCommerce logic, buyers expect contracted terms, volume discounts, bundles, and custom quotes. Rewix handles it all.

Rewix: A Next-Gen B2B Commerce Experience Platform

Rewix is more than just an eCommerce platform. It's a B2B Experience Platform (EXP) designed specifically to meet the unique needs of manufacturers, wholesalers, and distributors. Unlike traditional eCommerce tools that often fall short in B2B scenarios, Rewix offers a flexible, scalable, and AI-powered solution that enables:

• Customized catalogs and pricing per customer
• Contracted terms and volume discounts
• Multi-channel and peer-to-peer commerce models
• Advanced analytics and customer journey tracking
• Seamless integration with ERP, CRM, and CPQ systems

Rewix provides an environment where sales teams, partners, and even end customers can interact with the same unified infrastructure, streamlining the buying process while ensuring control, compliance, and flexibility.

The Blurred Lines Are an Opportunity

As CPQ and B2B Commerce converge, platforms like Rewix are perfectly positioned to bridge the gap. With native support for pricing rules, configurable product logic, and dynamic approvals, Rewix enables businesses to serve both internal reps and external buyers from a single platform.

This convergence simplifies tech stacks, reduces training costs, and accelerates time-to-market for new offers or products.

Conclusion: A Unified Future with Rewix

The future of B2B is integrated, intelligent, and intuitive. Rewix embodies this future by combining the transactional power of eCommerce with the configurability and control of CPQ.

Whether you’re a CPQ expert stepping into B2B Commerce, or an eCommerce lead discovering the power of guided quoting and pricing, Rewix is your platform for growth.

B2B buyers demand speed, accuracy, and transparency. Rewix delivers all three—and more.