Business Intelligence and e commerce

Why do we talk about business intelligence for ecommerce?

When you decide to start an online shop, it is essential to have an effective tool that deals withdata analysis. In fact, every stage of running an e commerce depends on it: every sales strategy comes from the in-depth study of the data collected from your ecommerce.

To date, Google Analytics has been the most widely used tool forecommerce data analysis. This platform is very effective for reading data from simple showcase sites, which do not require a detailed study of user behavior. Unfortunately, experience has brought to light some limitations of Google Analitycs for ecommerce data analysis.

Although it is a platform that can customize the views and data to be monitored, it is not advanced enough to answer many of the questions that ecommerce managers ask themselves on a daily basis.

For example, it does not allow you to compare sales of promo products versus full-price products, what are the best-selling colors of a particular product among the latest arrivals, how often a product is purchased to organize diponibilities. These are just some of the data that need to be monitored to carry out ad hoc strategies on customers and manageecommerce to its full potential.

This is why we talk about Business Intelligence for ecommerce, that is, a tool that can give quick answers to those who demand more from data analysis.

What is business intelligence?

Business Intelligence is a tool that can store information and allow effective consultation of data. Business Intelligence can be used in companies, with a set of processes aimed at analyzing strategic information, or precisely in ecommerce, where thanks to innovative technologies we are able to define a process to collect the data we are interested in and be able to analyze it.

Tableau: the business intelligence for ecommerce

Among business intelligence tools for e commerce, Tableau is definitely among the most comprehensive.

It makes it easy to visualize strategic business data through intuitive and interactive features. Moreover, it can be used on any device.

Tableau allows you to create dashboards and visual representations of data from heterogeneous sources. It is fast and secure, thanks to a special patented technology that has made it even faster for customers to use the data.

The e commerce platform Rewix chose to integrate with Tableau precisely because of its many features that can analyze all sales data in detail and thus support the customer's strategy.

Analyzing data with a business intelligence tool allows you to enhance the power of information and achieve important business goals.

Speeding up the process of collecting, reading, analyzing, and presenting data optimizes your e commerce's chances of success.

If you are choosing the e commerce platform to sell online, remember theimportance of Business Intelligence for analyzing your data: having an easy, efficient and accurate tool will speed up the process of managing your online shop.