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20 March 2023
Cristiano Ronaldo's underwear is distributed with Rewix
While Media buzz for the passage of the Portuguese champion to Juventus has not yet been stopped, Cristiano Ronaldo animatethe world of Italian fashion with his underwear line "CR7 Underwear".
For distribution, Ronaldo turned to the B2B fashion marketplace brandsdistribution.com which, with over 250 thousand resellers worldwide, has always used the Rewix e-commerce platform to manage its business processes.
Brandsdistribution.com has in fact concluded an agreement with Yamamay for the commercialization of the underwear line of the Portuguese sample in Italy. Soon all the Yamamay stores will be able to buy the garments expressly designed by Cristiano Ronaldo.
Speed of thought and precision in the execution are characteristics of the way of playing of CR7. Strategy, communication and technology are at the base of the success of brandsdistribution.com
In just a few years, brandsdistribution.com has become a distribution channel able to support traditional distribution in an omnichannel logic with a B2B2C model based on dropshipment.
The use of the Rewix e-commerce platform has allowed brandstribution.com to manage the entire life cycle of the product and to successfully realize the distribution of the brand CR7Undewear.